Indian cricketer Virat Kohli was appointed as the brand
ambassador of the Border Security Force (BSF) on 22
September 2013. It is important to note that any central force in India has
appointed its brand ambassador. BSF is the second largest paramilitary force of
India that guards two crucial Indian borders with Pakistan and Bangladesh.
Virat Kohli was
roped in for bolstering the appeal of 2.5 lakh personnel capable strong BSF.
BSF director general Subhas Joshi explained that he was appointed as the brand
ambassador because his name (Virat) meant huge and symbolised the force.
Virat Kohli was
honoured in the presence of Minister of State for Home Affairs R.P.N. Singh.
The BSF director general, in the meanwhile, also explained that Virat Kohli’s
association with BSF will play a key role in enhancing the public image of BSF.
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